Virginia Wine Vision

Strategic Planning

The Virginia Wine Vision is a strategic plan born out of the cooperation of the Virginia Wine Board, the Virginia Wineries Association and the Virginia Vineyards Association to craft a blueprint for success for the Virginia Wine industry. 

The strategic planning steering committee and their subcommittees, composed of members from each of the above organizations, identified key areas of need for the continued growth and health of Virginia’s wine industry. Developed over the course of two years and finalized in March 2022, the plan presents a challenge to all segments of the industry—to strive for excellence in grape growing, winemaking, marketing, distribution, research and public policy. 

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Virginia Wine Vision Summary

Virginia Wine Vision Backgrounder