The Virginia Wine Board funds grants for research, education, and marketing initiatives that further the Virginia Wine industry.
To view projects funded in previous years, click here.
To read research reports, click here.
To watch the VWB FY24-25 Grant Webinar, click here. Passcode: SH*WWbg6
2024 Virginia Wine Board Grant Process
The FY 24-25 grant cycle opens on October 10. One-page pre-proposal applications are due via email (firstname.lastname@example.org) on November 13. The Wine Board will invite selected projects to submit full proposals by February 5, with the ability to present on the proposal at the March 2024 VWB meeting. The awarded grant period of performance will run from June 1, 2024 through May 31, 2025. View more information on the pre-proposal process here.
The VWB welcomes proposals supporting these three Wine Vision focus areas and particular interests in FY24-25:
Viticulture & Enology: achieve and maintain equilibrium between the demand for high-quality Virginia branded wine and viticultural sourcing. This area is the highest priority for VWB grants in FY24-25, and the VWB seeks research that strengthens industry-wide partnerships and increases the efficiency and profitability of growing grapes and producing wine.
Marketing & Trade: Build brand awareness, excitement, and credibility of Virginia wine through sales and relationships with industry members, consumers, trade partners, and media. Specifically, this year VWB seeks new ideas to engage trade partners or e-commerce initiatives that widely support the industry. (Many marketing efforts must be coordinated with existing marketing efforts, see the announcement for more information.)
Financial Sustainability: Achieve profitability that enables wineries to sustain current business models with the opportunity to garner outside investment. In the current cycle, the VWB seeks information and data analysis such as on trends in e-commerce affecting Virginia as well as the needs of Virginia wineries related to building financial sustainability and pursuing outside investment.
Read more about industry goals in the Virginia Wine Vision.
About the Virginia Wine Board
Created by the Virginia General Assembly in 1984 as part of Virginia's Department of Agriculture and Consumer Services, the Virginia Wine Board promotes the interests of vineyards and wineries in the Commonwealth through research, education and marketing.
Learn more and see current Virginia Wine Board members.