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Practical Lessons from 15 Peaks Vineyard's First Virginia Wine Trade Tasting. Winery founder Megan Seibel shares what she learned from her first trade tasting in Roanoke, from setting goals beforehand to following up after the event. Practical takeaways any winery can apply to their next tasting.
published: 08-31-2026
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Session Recording & Slides: https://virginiawinecoalition.org/building-distributor-relationships-closing-the-sale/ This session hosted by the Virginia Wine Coalition and led by Claudia Chamberlain, explored actionable strategies for building stronger relationships with buyers and distributors, telling Virginia’s unique story, and expanding your market presence.
published: 09-02-2025
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No-Cost Support for Virginia-Based Wineries: Virginia-based wineries can access free resources from the Virginia Small Business Development Centers (SBDC), a statewide network of 25 local offices providing professional advising, training, and business tools to support growth and success,
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This toolkit helps Virginia wineries promote local wines and secure by-the-glass and retail placements through smart selling strategies and trade support.
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Interested in entering wine competitions? Check our our quick guide on choosing the right programs for your winery and making the most of any recognition you receive. Use the Wine Competitions Spreadsheet to compare programs, track deadlines, and plan your submissions efficiently.
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This guide is intended to help wineries move beyond just pouring wine samples and into meaningful conversations that lead to placements and long-term relationships. Refer to the worksheet at the end of this guide to prepare your messaging and organize your approach in advance.
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On March 6, 2025, a VWDC Q&A session was held to provide an overview of the Virginia Wine Distribution Company, covering operations, sign-up processes, fees, and storage requirements, along with insights from two experienced winery users. Recorded webinar: http://bit.ly/3DIaTUd Passcode: G*hn^M9a